About Me

Hello! I am currently a Postdoctoral Fellow in the Marketing Department at Rotman School of Management, working with Ryan Webb.

I use tools from neuroscience, psychology, and economics to explore how attention, context, and perception shape consumer decision-making, with a recent focus on leveraging response time metrics to analyze market dynamics and enhance demand estimation.

I recently received my Ph.D. in Social and Decision Neuroscience from Caltech, where I was advised by Antonio Rangel and supported by the Chen Graduate Research Fellowship. Before that, I was as a predoctoral fellow at Columbia Business School (Economics Division) for two years and earned an M.A. in Economics from Columbia University.

Beyond research, I’m an avid rock climber and also enjoy backpacking, snowboarding, and cycling.

Interests
  • Process Tracing Methods (e.g. Eye Tracking)
  • Cognitive Modeling
  • Consumer Behavior
  • Behavioral Economics
Education
  • PhD Social & Decision Neuroscience, 2024

    California Institute of Technology

  • MA Economics, 2017

    Columbia University

  • BA Economics, 2016

    New York University

Selected Publications

(2023). Peripheral Visual Information Halves Attentional Choice Biases. Psychological Science.

Current Projects

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